MAN Automotive SA – Lion’s Explorer

During July 2018 we were commissioned by our long-standing client MAN Automotive (South Africa), to create images for them of a custom built bus. The brief included fine art images of specific design elements on the bus, such as the mirrors, badge and lights, but also conventional hero shots on a white background, for brochures.

“MAN Lion’s Explorer – The pride of MAN”

This particular brief immediately set two challenges

  • the sheer size of the bus, and in particular the lenght of the bus
  • we had to photograph the bus in the hanger where it was being built
This is a big bus! How would we light it?

We knew that using the FDL-technique and our custom-built modifiers, would allow us to make the required fine art images of the design detail, and a stepladder would get us high enough to reach the top of the bus. The FDL-technique would also help us manage the reflections of the workshop area in the bright red paintwork of the bus.

 

 

 
A Custom made 1,8m lomg light wand was used to light paint on location

Red-bus-hero-white-1500x1000.jpg

 

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